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SUGIMOTO Co., Ltd.
Established: 1955 by Masami Sugimoto (Grandfather of current owners).
Address: 458-28, Mitai, Takachiho, Nishiusuki, Miyazaki 882-1101 JAPAN
Tel: +81-982-72-3456 (Japanese) +81- 90-2714-7654 (English). Email:
Products: 100% naturally grown, Dried Shiitake Mushroom (whole & cut Koshin, Donko, Hana Donko)
Customer Base: wholesale and retail: Japanese Consumers' Co-operative Union (COOP brand); Japan,
US & EU Amazon; Hong Kong, Taiwan, Israel, and India
Awards & Certification: Organic, Kosher, Superior Taste Award from ITQI Brussels.
No. of Employee: 30 + over 600 local cultivators & their partners
Annual Production: 60+ Metric Tons
President: Tatsunori "Tony" Sugimoto
Bio: The third generation of the SUGIMOTO's to take charge of the
company. Taking over the company from his father in 2000, Tony has
maintained and strengthened a 1,000-year-old Japanese agriculture
tradition by increasing sales in Japan and now globally using modern digital
marketing techniques. His initiatives include using Amazon in multiple
global regions and pushing the benefits of an environmental and local
community sustainable grown Shiitake. He personally writes and tests all
Sugimoto Shiitake recipes, including building their video cooking site in
English and Chinese. Moreover, Tony communicates daily with their
customers using Facebook and Instagram.
He initially built up his social media skills by supporting a three-year volunteer program to support
Kumamoto earthquake victims. Last October, Tony gave a presentation introducing Japanese natural
log cultivation of Shiitake at the "8th Asian-Australasian Conference on Precision Agriculture."
Senior Managing Director: Kazuhide "Kazu" Sugimoto
Bio: Brother to Tony and is in charge of day-to-day operations, sales,
and community collaboration. Apart from his day-to-day factory
management, Kazu is actively involved in the local community.
Kazu started providing tree logs to grow Shiitake for local growers
aiming to the sustainable use of forests. He collaborates closely with
disabled workers working at Welfare Facilities to provide work and
support. Kazu initiated and currently implementing the Organic
Certification process for their growers. These activities have been
recognized and receive strong support from the Japanese
government (METI and MAFF). In 2019, SUGIMOTO Shiitake was
selected as "The Driving Company for the Regional Future" by METI.